BSc (Hons)

Marketing

Develop your business and analytical skills and take your first steps into the exciting world of marketing.

Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.

Evaluate markets as a method of resource allocation, ‘market failures’ and policy corrections for product and factor markets.

Deploy your knowledge and skills to design, implement and evaluate marketing strategies, and use a range of marketing tools and techniques to deliver results. You’ll be able to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.

Why ARU?
  • Gain real-world experience through industry-led Live Brief projects.

  • Benefit from small class cohorts where we’ll know and support you.

  • Build confidence and influencing skills through presenting your work.

  • Develop highly valued transferrable skills to enable career pivots.

Logo: THE Awards 2023
 

Study at an award-winning university

We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Course options

Course options

Key facts

Looking for different course options?

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1
  • Introduction to Financial Analysis and Management
  • Digital Business and Principles of Marketing
  • Global Business Environment and International Strategy
  • Organisational Behaviour
  • Introduction to Business Contracts and the Law
  • Into ARU
Year 2
  • Consumer Behaviour
  • Retail and Services Marketing
  • Ruskin Module (15 credits)
  • Entrepreneurial Practice
  • Project Management
Year 3
  • Strategic Brand Management
  • Sustainable Enterprise
  • Marketing Communications
  • Undergraduate Major Project
Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1
  • Contemporary Issues
  • Literacies in Higher Education
  • Extended Project
  • Into ARU
Module details

Read profiles of teaching and research staff on this course.

Facilities

Study at ARU Peterborough and:

  • attend business events, seminars and talks
  • make connections with local employers
  • benefit from ongoing careers and employability support

Take a guided tour and meet our students.

Careers

A Marketing degree can prepare you for careers in a wide range of industries.

Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.

At ARU Peterborough, our focus is on preparing you for the professional environment and helping you realise your career goals.

Our free Employability Service will help you take practical steps to follow your chosen career path , secure jobs, and work experience, or even start your own business.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge.

Employability and personal career development

Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.

To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.

Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.

Business student Emma

Graduate Capitals

To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.

Entry Requirements

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Fees and Paying for University

Apply for Marketing

UK students

Visit UCAS to apply

International students

Apply direct

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Key Theatre Peterborough

Life in Peterborough

Study in the heart of Peterborough, a historic yet thriving city that's a great home for students. ARU Peterborough is easily accessible by public transport, making it ideal for you to live and study locally.

Get to know Peterborough
University students in a lecture theatre

Foundation year available

This course offers a foundation year – an extra year of study to help you prepare for university, and build your knowledge and skills.

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